Maxis UsahaWIRA to digitally empower SMEs


TIME and again, Malaysians have shown that the toughest situations can bring out the best in us – especially during this Covid-19 pandemic.

Inspired by Malaysians’ entrepreneurial spirit and important role in the digital economy, Maxis Bhd has launched its UsahaWIRA programme to help SMEs accelerate business reactivation and build resilience for the future through digitalisation.

As part of the programme, Maxis is rolling out a series of initiatives and relevant content with a focus on the digitalisation programmes and incentives for SMEs by the Malaysia Digital Economy Corporation (MDEC).

These initiatives are mainly centred around the success stories of real-life “UsahaWIRAs” (hero entrepreneurs) who are already reaping the benefits of the SME Digitalisation Grant and various digital solutions to inspire thousands of entrepreneurs across Malaysia.

In addition, the Maxis SME Help Squad is available to answer any questions business owners may have on the grant.

To further empower SMEs, Maxis will be hosting an extension of Maxis’ popular Spark series, Spark UsahaWIRA, on Aug 24 and 25.

In this virtual conference which will be conducted in Bahasa Malaysia, entrepreneurs will be able to learn directly from industry partners – such as Astro, AmBank, Facebook, Google, MDEC, Microsoft, Najib Asaddok, Shopee and TikTok – through free online sharing sessions and workshops.

Entrepreneurs will get the opportunity to hear from top industry leaders and gain access to insight-packed knowledge sharing on various topics that will help them bring their businesses to the next level.

Spark UsahaWIRA will also offer a live networking session that allows attendees to connect and exchange experiences with one another, as well as access to free resource guides to help entrepreneurs grow their business through digitalisation.

‘The UsahaWIRA programme aims to empower SMEs to act quickly in adopting digital technologies,’ says Maxis chief enterprise business officer Paul McManus.‘The UsahaWIRA programme aims to empower SMEs to act quickly in adopting digital technologies,’ says Maxis chief enterprise business officer Paul McManus.

“As SMEs strive to protect their businesses in this challenging landscape, we are encouraging them to think of what they need – both now and in the future – to be future-ready,” says Maxis chief enterprise business officer Paul McManus.

“The UsahaWIRA programme aims to empower them to act quickly in adopting digital technologies through learnings and results from experienced entrepreneurs.

“Our goal is to guide them every step of the way and help them leverage digitalisation, so that they can Always Be Ahead in a changing world.”

The past year has brought into sharp focus the digital mandate, condensing the development of digitalisation in a short period of time. Digitalisation is no longer a choice but a necessity.

“To date, MDEC has onboarded 335,834 SMEs onto the digital marketplace and we continue to fine-tune and customise our outreach programmes in line with MDEC’s vision of Malaysia 5.0 – a nation deeply integrated with technology that empowers inclusivity, sustainability and shared prosperity,” says MDEC chief digital business officer Aiza Azreen Ahmad.

“We welcome the Maxis UsahaWIRA programme that will give SMEs the confidence to take the first step in going digital through the SME digitalisation programmes.”

Maxis has been supporting the SME and micro-SME communities for several years now.

As a technology solutions provider by MDEC under the SME Digitalisation Grant, Maxis is enabling SMEs who apply for the grant through Maxis to choose from the widest range of connectivity and digital solutions to accelerate their digital aspirations.

SMEs can leverage Maxis’ digital marketing, electronic point-of-sale, remote working and ecommerce solutions on the next-generation enterprise-grade network, and they can benefit from a single Maxis touchpoint for a one-stop onboarding experience – available across one of the widest retail networks nationwide.

To find out more about the SME Digitalisation Grant, click here. Interested in Spark UsahaWIRA virtual conference by Maxis Business? Register here.

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