Aida returns to remind us that moments with family is our real treasure
TENAGA Nasional Berhad (TNB) returns to celebrate Aidilfitri with a new festive film - ‘Hikmah Raya Aida’. The film emphasises the importance of spending time with family through any circumstances that may come our way.
This film is a reminder of what is truly precious and the real treasure in life that many of us have come to take for granted.
Due to popular demand, TNB brings back Aida, a much-loved character from previous TNB Raya films. After Dugaan Raya Aida in 2017, Aida returns in 2021 to celebrate Raya with us once again.
"In this film, we see Aida, who's too engrossed and busy as a Raya cookies entrepreneur to spend time with her family. What makes this film unique is seeing how the pandemic was a wake-up call and important lesson for Aida and her family, just like it probably was for so many of us during this trying period," said TNB Corporate Communications Head Shukreen Ma. "At TNB, we are guided by our purpose of working together for a better world and brighter lives. This short but meaningful film brings this purpose into our own homes and families, emphasising the importance of spending quality time with family through good and challenging periods.”
Ma added that the film also teaches us the virtue of patience as we deal with a challenging year and that in every trial, there are lessons that we can learn.
The film by award-winning director, Quek Shio Chuan was produced in a fresh and exciting approach, with comedic elements peppered throughout the emotional journey the character takes.
The film follows the journey of Aida, who started her small business selling Raya cookies in 2017 and has now found business success. In her focus on building her Raya cookies empire, however, she starts to take her family for granted.
Her family tries all kinds of ways to get Aida's attention. When she is devastated by the pandemic's effect on her business, her mother encourages her to keep herself busy with Raya preparations. In doing this, Aida forgets her despair.
The wisdom comes to her that family is, after all, the most important treasure of all. Another notable feature of the film is how Jero, a beloved recurring character in TNB festive films, does not make an appearance in the film this time around to encourage viewers to follow his own Raya family story on TNB's social media instead.
'Hikmah Raya Aida' has been released on YouTube (www.youtube.com/TENAGAofficial) on May 6 and aired on terrestrial TV channels nationwide starting May 10.
It will also be accompanied by a print advertisement in Malay and English newspapers. Viewers can also follow Jero's cat family episodes through TNB’s social media (https://www.instagram.com/tenaga_nasional/)