Katy Perry and NCT Dream to headline Lazada Super Party on March 26


SOUTH-EAST Asia’s leading e-commerce platform Lazada unveiled a star-studded lineup for its Lazada Super Party on March 26 – a virtual concert slated to be simulcast across six countries to kick off its ninth anniversary celebrations.

Global award-winning singer-songwriter Katy Perry and South Korean boy band NCT Dream are set to headline this year’s shoppertainment-packed Lazada Super Party concert, sharing the stage with local stars Haqiem Rusli and Ismail Izzani, to name a few.

These fun and exciting performances will accompany consumers as they count down to Lazada’s Surprise Birthday Sale event that starts at midnight on March 27.

Consumers across Malaysia can tune in to the exclusive Super Party concert via Lazada’s in-app livestream channel LazLive, as well as local broadcasting networks Astro Ria, TV3 and social media platforms.

Themed around celebrating “everyday heroes”, this year’s concert not only pays tribute to frontline essential workers who have been working tirelessly throughout the Covid-19 pandemic, but also shines the spotlight on individuals in our community who have in their own ways touched the lives of people around them.

“Lazada has grown into the robust e-commerce platform that it is thanks to the strong support and trust that our sellers, brands, customers and partners have given us over the years, ” said Lazada Group chief executive officer Chun Li.

“As we celebrate Lazada’s ninth anniversary, we also want to recognise the positive impact made by every individual in our community. We are excited to continue setting the benchmark for the e-commerce industry, by propelling entrepreneurs and brands forward in their digital transformation journey, and serving consumers through a safe, convenient and experiential shopping journey.”

Lazada Group chief marketing officer Mary Zhou said: “I’m delighted that global superstars Katy Perry and NCT Dream, as well as South-East Asia’s biggest names, are joining us in this year’s celebrations dedicated to individuals and communities who have stood strong and resilient in the past year.

“I look forward to the opportunity for Lazada to bring joy to consumers in South-East Asia through our annual signature Lazada Super Party concert and birthday shopping event, and that our community will remain hopeful for the future.”

Sharing words of positivity and hope to her fans in South-East Asia, Perry who topped the charts with hits like Roar, Dark Horse and her latest studio album Lazada said: “Thank you for supporting and loving me all this time. I am excited to meet you soon at the Lazada Super Party, to hopefully spread a little light, love and joy and have everyone sing along with me, even if we are physically apart. I wish for Lazada to help all of their customers as they need, and for everyone to always look on the bright side of life.”

Consumers can get a sneak peek into the anticipated lineup of performances by Perry, NCT Dream and other top South-East Asian artistes headlining the Lazada Super Party concert by checking out the exclusive Lazada 9th Birthday Super Party playlist on Spotify.

The concert will include Lazada’s signature shoppertainment segments like Voucher Rain with up to RM100,000 vouchers up for grabs, as well as exclusive giveaways, as a prelude to Lazada’s Surprise Birthday Sale that can be utilised on March 27.

Starting March 20, besides adding-to-cart exceptional deals, checking out and free shipping promotions, Lazada consumers will also be treated with a new Happy Cake game on LazGames. Users gain points by simply opening gift boxes, completing daily tasks, and stacking nine cake levels to win rewards such as platform vouchers.

In addition, shoppers can also redeem additional shopping rewards through Lazada Bonus, a special shopping allowance that can be used platform-wide on participating products marked with the Lazada Bonus badge and is stackable with other promotions.

Enjoy free Lazada birthday gifts worth RM 80,000 through the “Vote for Birthday Surprise” contest ending March 27. Gifts up for grabs include the latest Sony PlayStation 5, home appliances and beauty products from participating brands. The winners will be announced on March 27.

As part of this month’s festivities, Lazada lauded six outstanding woman sellers at its inaugural Lazada Forward Women Awards, held recently in conjunction with International Women’s Day on March 8.

These women trailblazers in the e-commerce space showcased resilience and innovation in their journeys as entrepreneurs, and were recognised for their range of accomplishments such as launching homegrown local businesses that have contributed to their families’ livelihood, uplifting and forging new paths for local communities, and the pursuit of personal growth through innovation and enterprise.

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