FILE PHOTO: Sep 1, 2016; New York, NY, USA; A general view of the closed roof above Arthur Ashe Stadium as rain falls outside during the match between Andy Murray of Great Britain and Marcel Granollers of Spain on day four of the 2016 U.S. Open tennis tournament at USTA Billie Jean King National Tennis Center. Mandatory Credit: Robert Deutsch-USA TODAY Sports/File Photo
NEW YORK (Reuters) - The U.S. Open will not sell the naming rights to the Billie Jean King National Tennis Center, Arthur Ashe or Louis Armstrong stadiums despite just completing an expensive 5-year, $600 million (461.47 million pounds)renovation project, tournament organizers told Reuters.
Football, baseball and basketball teams frequently play in venues named after banking, energy, telecommunication and other companies that have signed long-term contracts to lock in the highly-visible advertising spaces.
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