FILE PHOTO: Sep 10, 2017; New York, NY, USA; Flag is unfurled before the match between Rafael Nadal of Spain and Kevin Anderson of South Africa in the mens finals on day fourteen of the U.S. Open tennis tournament at USTA Billie Jean King National Tennis Center. Anthony Gruppuso-USA TODAY Sports
NEW YORK (Reuters) - The U.S. Open turns 50 this year and rather than easing towards old age, it will celebrate the landmark birthday by unveiling a $600 million (470.48 million pounds) facelift.
A grand slam that began life in an elegant country club in leafy Forest Hills, the U.S. Open long ago cast aside its quaint roots and has grown into a big, bold and brash money spinning tennis machine that according to Forbes will this year churn out a record $350 million in revenue.
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