Tennis - Wimbledon - All England Lawn Tennis and Croquet Club, London, Britain - July 2, 2018 Switzerland's Roger Federer in action during the first round match against Serbia's Dusan Lajovic. REUTERS/Andrew Boyers
LONDON (Reuters) - Roger Federer caused a stir when he began his quest for a ninth Wimbledon title with a new logo on his chest but everything else looked familiar as he crushed Dusan Lajovic 6-1 6-3 6-4 in glorious Centre Court sunshine on Monday.
The 36-year-old's whites were missing the usual swish and the familiar RF emblem was not on his headband after the 20-times Grand Slam champion's long-term deal with American apparel and equipment company Nike ended in March.
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