FILE PHOTO: Tennis - Australian Open - Melbourne Park, Melbourne, Australia - 28/1/17 Serena Williams of the U.S. hits a shot during her Women's singles final match against Venus Williams of the U.S. .REUTERS/Thomas Peter/File Photo
(Reuters) - A pregnant Serena Williams makes the tennis superstar even more attractive to corporate sponsors, allowing her to extend her reach into maternity wear and motherhood products, sponsorship industry executives said.
Williams on Wednesday confirmed her pregnancy through spokeswoman Kelly Bush Novak after the tennis player posted a picture of herself in a yellow bathing suit on Snapchat social media with the caption "20 weeks."
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