MELBOURNE (Reuters) - Teenager Nick Kyrgios's ranking is not the only thing that will soar after his electrifying run at Wimbledon. The Australian's brand has also shot into the stratosphere, according to marketing experts.
An exhausted Kyrgios bowed out of Wimbledon with a four-set loss to big-serving Canadian Milos Raonic on Wednesday, with the 226,000 pounds ($379,500) quarter-finalist's cheque by far the biggest pay-day of his fledgling career.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
