Exeter Chiefs keep logo, but retire mascot 'Big Chief'

FILE PHOTO: Rugby Union - Premiership Final - Exeter Chiefs vs Saracens - Twickenham Stadium, London, Britain - May 26, 2018 Exeter Chiefs mascot before the match Action Images via Reuters/Andrew Couldridge

(Reuters) - English Premiership leaders Exeter Chiefs said on Wednesday that they would keep their logo but retire mascot 'Big Chief' following a review of the club's branding in the wake of a petition calling for an end to their use of "harmful imagery".

The Chiefs' badge and mascot both feature a Native American and the club's board said they had sought views from sponsors, supporters, the wider rugby community and "certain sections from the Native American community" during the review.