A rugby fan gestures next to a mascot during a public farewell for South Africa's rugby team, ahead of their departure for the World Cup in England, in Johannesburg September 11, 2015. REUTERS/Siphiwe Sibeko
LONDON (Reuters) - As fans pore over fixture lists, administrators smile at balance sheets, with the 2015 Rugby World Cup promising a record payday for the sport.
New markets and record attendances will help the event, starting in London on Friday, pull in some 240 million pounds ($369.94 million) in revenue, said the chief executive of World Rugby.
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