LONDON (Reuters) - After replacing the Heineken Cup with the Rugby Champions Cup, organisers of the new competition announced on Monday that their "founding sponsorship partner" will be -- Heineken.
The Heineken Cup was Europe's blue riband club tournament from 1995 to 2014 but, after a long and acrimonious fight featuring threats of boycotts and legal action, it was scrapped and replaced with a similar competition.
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