Heineken extends Champions League deal by three years


  • Rugby
  • Thursday, 31 Oct 2013

A plastic container with empty bottles of Heineken beers are pictured among beer kegs outside a restaurant in Singapore August 29, 2012. REUTERS/Tim Chong

BRUSSELS (Reuters) - Heineken, the world's third largest brewer, has extended its sponsorship of the Champions League, Europe's premier club football competition, for three years.

The Dutch beer maker, whose flagship Heineken brand has been a sponsor since 2005, and European football's governing body UEFA told Reuters on Wednesday that they had agreed a deal covering the period from 2015 to 2018.

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