FILE PHOTO: Paris 2024 Olympics - Athletics - Women's 800m Victory Ceremony - Stade de France, Saint-Denis, France - August 06, 2024. Gold medallist Keely Hodgkinson of Britain, silver medallist Tsige Duguma of Ethiopia and bronze medallist Mary Moraa of Kenya celebrate with their medals as they pose for a selfie photograph on the podium REUTERS/Aleksandra Szmigiel/File Photo
PARIS (Reuters) - From selfies with Samsung phones on the podium to Louis Vuitton cases at the opening ceremony, the Paris Olympics have widened the scope for sponsors' product placement like never before, and this trend will continue in future Games, the International Olympic Committee said on Wednesday.
The IOC saw revenues of $2.295 billion from its top sponsors for the period 2017-2021, the second biggest source of income for the Olympic movement, with broadcasters paying $4.544 billion over the same period.
