Olympics-France flaunts its baguettes with scratch-and-sniff stamps


Jeanne Barrere, a manager at the Leonie Bakery, smells scratch-and-sniff baguette postage stamps, in Paris, France July 22, 2024. REUTERS/Nathan Frandino

PARIS (Reuters) - Visiting Paris for the Olympics and want to share the enticing aroma of a fresh baguette? A scratch-and-sniff stamp on your postcard could be the answer.

The crunchy stick of fluffy white bread is a symbol of France around the world and has been a mainstay of its diet for at least 100 years.

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