FILE PHOTO: The Olympic rings are displayed on the first floor of the Eiffel Tower ahead of the Paris 2024 Olympic games in Paris, France, June 9, 2024 REUTERS/Benoit Tessier/File Photo
(Reuters) -From the opening ceremony of the Paris Olympics on July 26, U.S. television coverage of the games will include celebrities, social media influencers and generative artificial intelligence (AI), NBCUniversal said on Wednesday.
The Comcast-owned media company, which paid $7.65 billion to renew its rights to air the Olympics in the U.S. through 2032, is seeking to modernize how it covers the world's largest sporting event.
