Disney, Fox, Warner Bros Discovery sports-streaming venture named Venu Sports

FILE PHOTO: A martphone with displayed "Disney" logo is seen in front of displayed "Streaming service" words in this illustration taken March 24, 2020. REUTERS/Dado Ruvic/File Photo

(Reuters) - The sports-streaming service set to be launched by Walt Disney Co, Warner Bros Discovery and Fox Corp will be called Venu Sports and is on track for launch this fall, Pete Distad, the venture's CEO, said on Thursday.

Announced in February, the service will try to woo younger viewers who are not tuned in to cable TV with a bundled offering of the companies' broad portfolio of professional and collegiate sports rights, including the National Football League, the National Basketball Association and FIFA World Cup.