Sailing-Virtual billboards in sight as SailGP targets other sports

FILE PHOTO: Sailing - Australia Sail Grand Prix - Sydney, Australia - February 19, 2023 General view during Race Day 1 Bob Martin/SailGP Handout via Reuters/File Photo

LONDON (Reuters) - Bermuda's sparkling Great Sound offered the perfect arena last weekend for SailGP to showcase a media technology which it hopes will help the league backed by Oracle founder Larry Ellison reach new fans and be used by other sports.

As SailGP's futuristic F50 foiling catamarans flew up and down the Bermuda race course, a team in a studio in London were tracking their every move in near real time to make the racing more accessible to viewers on TV and online around the world.