Olympics-Games' broadcaster embracing AI but remains wary of deepfakes

FILE PHOTO: Figurines with computers and smartphones are seen in front of the words "Artificial Intelligence AI" in this illustration taken, February 19, 2024. REUTERS/Dado Ruvic/Illustration/File Photo

LONDON (Reuters) - As part of a push by the International Olympic Committee to embrace artificial intelligence (AI) in Paris, the Games' broadcaster is stepping up its use of the technology -- but not without concerns about the risk of "deepfakes".

Olympic Broadcasting Services (OBS), which produces the live television, radio and digital coverage of the Olympic and Paralympic Games that is then sold to clients, first began using AI at the PyeongChang Winter Games in 2018.