FILE PHOTO: Athletics - London Marathon - London, Britain - April 23, 2023 Adidas and Nike running trainers are seen during the race REUTERS/Andrew Boyers/File Photo
PARIS (Reuters) - Nike is spending more on this Olympics than any previous Games, top executives said on Friday, as the U.S. sportswear brand embarks on a marketing push it hopes will revive flagging sales and help compete with upstart rivals.
Sportswear makers are looking to reignite demand on the back of Paris 2024, which represents a return to normalcy after Tokyo 2020, delayed to 2021 and held without spectators due to the global pandemic.
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