Ad sales for Paris Olympics pace ahead of previous Games, NBCUniversal says

FILE PHOTO: Snowballs of Paris 2024 Olympics and a miniature of the Eiffel Tower are displayed at the official store during the Paralympic Day at Place de la Republique, Paris, France October 8, 2023. REUTERS/Sarah Meyssonnier/File photo

NEW YORK (Reuters) - Total advertising sales for the Paris 2024 Summer Olympic and Paralympic Games are pacing ahead of where each of NBCUniversal’s previous Olympic and Paralympic Games were at this point in time, Dan Lovinger, NBCUniversal’s president of Olympic and Paralympic partnerships said Wednesday.

NBCUniversal has sold all of its advertising inventory for its live coverage of the Opening Ceremony and for halftime slots during soccer, basketball and other team competitions, across its broadcast, cable, streaming and digital platforms, said Lovinger.