NFL-'Swift effect' prompts viewership spike for Chiefs-Jets game

FILE PHOTO: Sep 24, 2023; Kansas City, Missouri, USA; Taylor Swift reacts while watching the Kansas City Chiefs vs Chicago Bears game during the first half at GEHA Field at Arrowhead Stadium. Mandatory Credit: Denny Medley-USA TODAY Sports/File Photo

NEW YORK (Reuters) -The Kansas City Chiefs 23-20 win over the New York Jets on Sunday was the most watched Sunday show since the Super Bowl with an average of 27 million TV viewers, including millions of teenage girls who tuned into the game attended by pop star Taylor Swift, NBC Sports said on Monday.

A rumored relationship between Swift and Chiefs tight end Travis Kelce has sent interest sky-rocketing in Super Bowl champion Kansas City. In another sign of "the Swift Effect," sales of Kelce's jersey surged after Swift's appearance at his Week 3 home game.