Davos 2023: Man Utd set up shop with luxury lounge in Swiss Alps

A lounge of British soccer club Manchester United is seen during the World Economic Forum (WEF) 2023 in the Alpine resort of Davos, Switzerland, January 15, 2023. REUTERS/Arnd Wiegmann

DAVOS, Switzerland (Reuters) - Manchester United set out a dazzling Davos shop front this week, but insisted its lounge was to entertain clients and partners rather than to attract buyers for the English soccer club.

United said in November it was looking at options to either get new investment or explore a potential sale, 17 years after the Glazer family bought the 20-times top-flight champions.