MILAN (Reuters) - Italy's top-flight soccer clubs agreed on Tuesday to involve media rights agencies in brokering the sale of Serie A pay-TV licences in the Middle East and North Africa to cut a shortfall in its media revenue, two sources familiar with the matter said.
As Qatari broadcaster beIn has been reluctant to join the tender process and a deal with rival Saudi Sport Company has proven elusive, Serie A faces a 330 million euro ($384.4 million) shortfall in international TV revenue in the three years to 2024.
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