FIFA to expand gaming and e-sports portfolio


FIFA's logo is seen at its headquarters in Zurich, Switzerland September 30, 2020. REUTERS/Arnd Wiegmann/Files

(Reuters) - World soccer's governing body FIFA said on Friday that it will widen its gaming and e-sports portfolio to ensure that controlling rights don't lie in the hands of one party.

This comes after a report by The New York Times earlier this week that said videogame publisher Electronic Arts is struggling to renew the contract that would let EA use FIFA's name for its top-selling soccer franchise.

"The future of gaming and eSports for football stakeholders must involve more than one party controlling and exploiting all rights," FIFA said, adding that technology and mobile companies are now actively competing to be associated with FIFA, its platforms, and global tournaments.

"FIFA" game publisher EA said last week that it was reviewing naming rights agreement with FIFA, which is separate from all other official partnerships and licenses EA has in the football arena.

EA's current contract expires next year after the Qatar World Cup, with FIFA seeking increased revenue, and EA pushing to expand the FIFA brand into new areas, like NFTs and highlights of real games.

(Reporting by Chavi Mehta in Bengaluru; Editing by Shailesh Kuber)

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 46
Cxense type: free
User access status: 3
Join our Telegram channel to get our Evening Alerts and breaking news highlights
   

Next In Others

Figure skating-Russia's Valieva sets two world records in emphatic win in Sochi
Italy finance police search Juventus offices in player trading probe
Olympics-Brazil's Nuzman sentenced to 30 years in jail for Rio 2016 corruption
Snooker: Murphy should get another job and play for fun, says O'Sullivan
Sport-South Africa sport shutting down over new coronavirus variant
Doping-WADA approves reforms to improve athlete representation
Olympics-Women faced 87% of social media abuse in World Athletics Tokyo Games study
NSI launch state-of- the-art rehab facility
Ethiopian Olympic gold medallist Haile Gebrselassie to join war, ready to pay 'ultimate price'
Book claim that Abramovich bought Chelsea on Putin's orders is defamatory, judge rules

Others Also Read


Vouchers