LONDON (Reuters) - Speedway great Tony Rickardsson rode the 'Wall of Death', retired with a record-equalling six world championships and is now on a mission to bring the joy of sliding on shale to a whole new audience.
The 51-year-old Swede was named on Friday as the first global ambassador for a rebranded sport entering a new era with Discovery Sports Events taking over as promoter on a 10-year deal from 2022.
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