Sport-Charity launches campaign to tackle dementia on World Alzheimer's Day

FILE PHOTO: Soccer Football - Euro 2020 - Final - Italy v England - Wembley Stadium, London, Britain - July 11, 2021 Former England footballer Geoff Hurst inside the stadium before the match Pool via REUTERS/Carl Recine/File Photo

(Reuters) - Former players and coaches across sport have joined a campaign by British dementia charity Alzheimer's Society to tackle the stigma around the neurodegenerative disease and support people affected by the condition on World Alzheimer's Day on Tuesday.

The Sport United Against Dementia (SUAD) campaign aims to increase the awareness and capacity of its support services, and is backed by soccer greats such as Geoff Hurst and Denis Law as well as former cricketers Andrew Flintoff and Shane Warne.

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