The pull of brand Messi: shirts, social media and TV rights


Fans queue in front of a Paris St Germain shop in Paris to buy Paris St Germain Lionel Messi football jerseys, France, August 11, 2021. REUTERS/Sarah Meyssonnier

PARIS (Reuters) - Replica shirts bearing his name are flying off the shelves, followers are flocking by the million to his new club's social media accounts and TV rights suddenly look a bargain: Lionel Messi's arrival in Paris has set the money train in motion.

Paris Saint-Germain chairman Nasser al-Khelaifi bluntly told reporters on Wednesday that people would be "shocked" by the revenue the 34-year-old six-time Ballon d'Or soccer world player of the year would bring to the club he joined as a free agent the previous day.

Limited time offer:
Just RM5 per month.

Monthly Plan

RM13.90/month
RM5/month

Billed as RM5/month for the 1st 6 months then RM13.90 thereafters.

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Others

Olympics-Riverboat captain can't wait for Paris 2024 opening ceremony
Malaysian sailor qualifies on merit for fourth Olympics
Ahead of Olympics, a packed Paris prison braces for crowds of inmates
Olympics-Surfer Moore braced for Teahupo'o swansong
Olympics-NZ great Adams hopes other sports follow athletics' prize money plan
Game on!
As real as it gets
Holy Toledo!
Boris Becker to be discharged from bankruptcy - lawyer
Olympics-Roland Garros completes revamp ahead of French Open, Paris Games

Others Also Read