FILE PHOTO: Tokyo 2020 Olympics - The Tokyo 2020 Olympics Opening Ceremony - Olympic Stadium, Tokyo, Japan - July 23, 2021. Flag bearers Mohamed Sbihi of Britain and Hannah Mills of Britain lead their contingent during the athletes' parade at the opening ceremony REUTERS/Dylan Martinez
LONDON (Reuters) - A new Olympic broadcast deal that restricts the amount of live events shown on British free-to-air channels risks damaging the commercial appeal of athletes from less high-profile sports, the chief of the country's association said on Thursday.
Britain's publicly-owned broadcaster, the BBC, has come under fire from some viewers after it was only able to show two live events at one time due to a decision by the International Olympic Committee (IOC) to award European broadcast rights to pay-TV company Discovery.
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