FILE PHOTO: A company logo is seen outside a Sports Direct store in Vienna, Austria, April 28, 2016. REUTERS/Leonhard Foeger
(Reuters) - England's Euros journey might have ended in heartbreak but the Three Lions' run to the final spurred a boom in sales of replica soccer shirts, a leading British sporting goods retailer said on Monday.
Sales of England and other national kits at retailer Sports Direct quadrupled compared to during the 2018 World Cup, the last major tournament to feature England, the company said.
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