FILE PHOTO: The giant Olympic rings are seen over the sea, amid the coronavirus disease (COVID-19) outbreak, in Tokyo, Japan, January 22, 2021. REUTERS/Kim Kyung-Hoon
(Reuters) - The International Olympic Committee on Friday unanimously approved a set of 15 reforms it hopes will again turn the Olympics into an attractive prospect for fans, cities and sponsors through reduced cost, an increased digital presence and new revenues streams.
The IOC has seen its key product -- the summer and winter editions of the Olympics -- lose some of its shine in recent years, failing to ignite enthusiasm among potential host cities, scared off by the size and cost of the world's biggest multi-sports event.
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