FILE PHOTO: Jim Ratcliffe, CEO of British petrochemicals company INEOS poses for a photograph with British Olympic sailor Ben Ainslie, during a news conference to announce the launch of a British America's Cup sailing team in London, Britain, April 26, 2018. REUTERS/Toby Melville/File Photo
(Reuters) - As Britain and Italy go head-to-head for the right to challenge New Zealand for the America's Cup, the teams' billionaire backers will have their colours emblazoned across the hulls and sails of their futuristic "foiling" yachts.
Behind the bold graphics are hundreds of millions which have been sunk into the America's Cup campaigns of Jim Ratcliffe, founder and chairman of chemicals company INEOS, and Patrizio Bertelli, chief executive of luxury goods group Prada.
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