NBCUniversal sells record $1.25 billion in Tokyo Olympic ads

FILE PHOTO: People wearing protective face masks, following an outbreak of the coronavirus, are seen in front of the Giant Olympic rings at the waterfront area at Odaiba Marine Park in Tokyo, Japan, February 27, 2020. REUTERS/Athit Perawongmetha/File Photo

(Reuters) - Comcast Corp's NBCUniversal said on Tuesday it had sold more than $1.25 billion (976.72 million pounds) in national advertising for the Tokyo Olympics, a new record for any broadcaster for the games.

Nearly 90% of its ad inventory for the games has been booked, said NBCUniversal, which holds U.S. broadcast rights for the Summer Olympics on July 24 to Aug. 9, in a statement.