NEW YORK (Reuters) - When Rupert Murdoch's Fox Corp launches the FOX Bet sports betting platform on Monday, it will do what no other major media company has done in North America: become the face of a sports gambling platform.
FOX Bet, which launches in New Jersey, is operated through a partnership with gaming provider The Stars Group (TSG). It lent its splashy national name brand recognition, stars, expert commentary and news to attract casual betters.
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