FILE PHOTO: The ESPN logo is seen on an electronic display in Times Square in New York City, U.S., August 23, 2017. REUTERS/Mike Segar/File Photo
(Reuters) - Las Vegas casino icon Caesars Entertainment Corp unveiled a tie-up with Walt Disney Co's ESPN on Tuesday, the latest sign of the surge in investment by mainstream businesses since the Supreme Court lifted a ban on sports betting last May.
The deal includes building a new ESPN-branded studio at the LINQ Hotel & Casino in Las Vegas, where sports betting-themed content will be created, along with segments for ESPN's recently launched sports betting-related show, Daily Wager.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
