NEW YORK (Reuters) - From snack companies to carmakers, a wide range of brands is trying to reach one of the hottest demographic groups around: esports fans.
Those brands are finding their footing with 39 percent of brand exposure in esports' competitive video game broadcasts coming from non-gaming related companies in 2018, Nielsen said in a report on Wednesday.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
