FILE PHOTO: The Snapchat messaging application is seen on a phone screen August 3, 2017. REUTERS/Thomas White
(Reuters) - Snap Inc on Thursday launched a gaming platform within its Snapchat app featuring original and third-party games such as Zynga Inc's Tiny Royale, aiming to keep existing users engaged longer and attract new ones.
Snap also announced a slew of fresh features and content for existing products, adding shows from Bunim/Murray Productions and BuzzFeed and augmented reality filters including templates of landmarks. It said it will also allow advertisers to buy ads that run outside the Snapchat platform.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
