A Hyundai Motor's booth is seen near the Pyeongchang Olympic Plaza in Pyeongchang, South Korea, February 11, 2018. REUTERS/Kim Hong-Ji
PYEONGCHANG, South Korea (Reuters) - For a major new Olympics sponsor, Japanese carmaker Toyota Motor Corp is oddly invisible at the Pyeongchang winter Games.
Unlike other top global sponsors such as Coca-Cola and Visa, Toyota is nowhere to be seen, having sent only a few dozen representatives to South Korea for the event.
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