Alibaba kicks off sponsor deal in Pyeongchang


FILE PHOTO: A sign of Alibaba Group is seen at CES (Consumer Electronics Show) Asia 2016 in Shanghai, China, May 12, 2016. REUTERS/Aly Song/File Photo

PYEONGCHANG (Reuters) - Alibaba Group Holding Ltd is launching a project that will create a "smarter" and more connected athletes' village and stadia and make all Olympics stakeholders "more money", its executives said on Saturday.

Many of Alibaba's plans are still concepts since it has not had enough time to implement its technology after signing a deal last year worth hundreds of millions of dollars as a cloud and e-commerce partner with the International Olympic Committee.

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