The logo of Intel, the world's largest chipmaker is seen at their offices in Jerusalem, April 20, 2016. REUTERS/Ronen Zvulun/File Photo
SAN FRANCISCO (Reuters) - Intel Corp said on Wednesday that it would become a major sponsor of the International Olympic Committee, making the chipmaker the latest technology company to put marketing dollars behind the global sporting event.
The new deal, which goes until 2024, comes a week after longtime Olympics sponsor McDonald's Corp bowed out of its sponsorship deal early, citing a change in the company's priorities as it tries to hold down costs.
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