A gymnast competing in the Rio 2016 Olympic Games is seen on a television screen as a worker watches inside a restaurant in Rio de Janeiro, Brazil August 15, 2016. REUTERS/Shannon Stapleton
(Reuters) - The IOC expects that, by the end of the Olympics, about half the world's population will have watched the Games, with about the same number of people watching the opening ceremony as in 2012, according to early estimates by broadcast executive Timo Lumme.
Lumme said the International Olympic Committee was still tallying a final figure for the opening ceremony but his "prognosis is that the global audience will probably be about the same as London, and London did 342 million." Lumme is the managing director of IOC Television and Marketing Services.
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