The advertising hoarding promoting the 2018 Winter Olympics stands in the mountain cluster of PyeongChang February 9, 2015. REUTERS/Pawel Kopczynski
SEOUL (Reuters) - Pyeongchang Olympics organizers marked the 1,000 day countdown to the 2018 Games at a ceremony in Seoul on Saturday, unveiling a new slogan -- "Passion. Connected." -- which they hope will help boost interest in winter sports in Asia.
POCOG Chairman Cho Yang-ho said the slogan represented a desire to bring winter sports into the limelight on the global stage and reflected organizers' determination to make Asia's first Winter Games outside of Japan a success.
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