BEAVER CREEK, Colorado (Reuters) - With the next two Winter Olympics to be staged in Asia, the International Ski Federation (FIS) will have a rare opportunity to grow snow sports in the world's most populous continent but the seeds they plant are unlikely to bear fruit for generations to come.
The 2018 Winter Games set for the South Korean resort of Pyeongchang and with either Almaty, Kazakhstan or Beijing to be awarded the 2022 Winter Olympics, the ski industry will gain an entry point into the sporting world's most coveted market.