Denmark's JBS looks to build on Ronaldo underwear range success

Real Madrid's Cristiano Ronaldo celebrates a goal during their Spanish first division soccer match against Eibar at Ipurua stadium in Eibar November 22, 2014. REUTERS/Vincent West

COPENHAGEN (Reuters) - Top soccer player Cristiano Ronaldo's pose in underwear has helped open up dozens of export markets for Danish manufacturer JBS Textile Group and the company is hoping to build on that success with a range of shirts, its chief executive said.

JBS teamed up with Ronaldo, the Real Madrid striker who ranks among the world's best-paid soccer players, last November to launch a product line sold under the CR7 brand and conceived by New York-based fashion designer Richard Chai, who has also worked for brands such as Donna Karan and Marc Jacobs.