LONDON (Reuters) - Britain and Belgium can keep major sports events like soccer's World Cup on free TV, the European Union's top court ruled on Thursday, rejecting appeals from the sport's governing bodies that wanted to sell them instead to cash-rich pay TV companies.
FIFA, world soccer's ruling body, and UEFA, its European counterpart, had challenged existing rules saying all 64 games in the World Cup must be shown on free-to-air channels in Britain and Belgium to ensure as many viewers as possible can watch. In Britain, the rule also applies to the European soccer championship.
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