Sports Direct cashes in on Olympic fever


LONDON (Reuters) - Britain's biggest sporting goods retailer Sports Direct reported an 18 percent rise in recent sales as customers caught London Olympics fever and kitted out children for a return to school.

The group, which owns Sports Direct.com and Lillywhites stores as well as brands such as Slazenger, Lonsdale and Dunlop, said on Wednesday group total sales in the nine weeks to September 30 had risen to 402.7 million pounds ($642 million), up from 341.3 million pounds a year ago.

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