LONDON (Reuters) - Britain's Jessica Ennis may be on her way to becoming the most marketable woman in world sport after her heptathlon gold confirmed her as the smiling face of the London Games.
A winning combination of looks, athleticism and warmth have made her the poster girl for the Games. The 26-year-old, whose father is originally from Jamaica, embodies the positive multicultural image that Britain's leaders want to show to the world.
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