NEW YORK (Reuters) - NBC briefly tore down the digital wall protecting its Olympics coverage on Thursday and permitted consumers without a pay TV subscription to watch live online a much-anticipated race starring American swimmers Michael Phelps and Ryan Lochte.
The move was aimed at appeasing critics of NBC's strategy of delaying broadcasts of major Olympics events for prime time or requiring a cable subscription for online streaming - and could foreshadow how the Comcast Corp-owned network might handle its coverage of future Games.