BT Vision finally breaking through - CEO

LONDON (Reuters) - British telecoms group BT said its pay-TV offering had become a credible player with consumers and rivals following its surprise acquisition of English soccer rights, five years after launch and following years of groupwide cost cuts.

While few groups have succeeded in taking on BSkyB, Britain's dominant pay-TV provider, the head of BT's TV service said winning 38 live matches per season would bring more customers to its fledgling TV base and, crucially, also to its new faster BT Infinity broadband offering.