LONDON (Reuters) - Italian media company RCS has signed an eight-year agreement with sports marketing group IMG to try to boost broadcast revenues for its cycling events, capitalising on growing international interest in the sport.
The sports event arm of RCS, which publishes Italian newspapers Gazzetta dello Sport and Corriere della Sera, is seeking a bigger worldwide audience for races it organises, such as the three-week Giro d'Italia (Tour of Italy).
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