LONDON (Reuters) - In London's Olympic year, the BBC Proms is mounting an olympian effort to attract audiences to its 92-concert summer season, and to be sure they can get there amid the crush of athletes and hundreds of thousands of fans flooding the city.
"It's an international musical festival which happens to take place in the UK," Proms director and BBC Radio 3 controller Roger Wright said at a news conference on Thursday launching the 118th Proms season.
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